Varun Tej’s ‘Matka’ Faces Disappointing Openings Amidst Major Clash with ‘Kanguva’

Despite a promising trailer and massive promotions, Varun Tej’s latest film struggles at the box office as it faces tough competition and skepticism after a string of previous flops.

Mega Prince Varun Tej, known for his hit films like Fidaa, Tholi Prema, and Kanche, has struggled to replicate his past success in recent years. His latest offering, Matka, set to release tomorrow, hopes to turn the tide but has already encountered challenges. Despite an extensive promotional campaign and an impressive trailer, the film has seen shockingly low openings, with its box-office numbers nearly nonexistent.

The film’s poor reception is largely attributed to its clash with Suriya’s highly anticipated Kanguva, which has drawn significant attention from Telugu audiences. Many viewers seem more inclined to watch Kanguva, relegating Matka to a secondary option.

Directed by Karuna Kumar, who previously helmed the film Palasa, Matka is a period action drama aimed at a specific audience but seems to be struggling to gain mass appeal. While the film’s potential lies in its mass appeal, it’s expected to cater to a limited demographic, which has impacted its initial reception. The director’s limited track record and the film’s niche genre further contributed to the lukewarm response.

With big investments and non-theatrical deals already secured, the pressure is on the producers, as the film’s success now hinges on positive word of mouth. For Matka to recover its costs, it needs to deliver blockbuster reviews. The film, produced by Wyra Entertainment and SRT Entertainment, stars Meenakshi Chaudhary opposite Varun Tej, and fans and industry insiders are hoping for a strong comeback from the actor despite the current setbacks.