Bollywood Trio Reunites for ‘Zindagi Ko Yas Bol’ Campaign on Yas Island

Hrithik Roshan, Farhan Akhtar, and Abhay Deol embark on new adventures, rekindling the spirit of ‘Zindagi Na Milegi Dobara’ in Yas Island’s latest promotional series

Fourteen years after the release of the iconic film “Zindagi Na Milegi Dobara,” the beloved trio—Hrithik Roshan, Farhan Akhtar, and Abhay Deol—have reunited for Yas Island’s new campaign, “Zindagi Ko Yas Bol.” This five-episode series captures the actors reliving the film’s adventurous spirit, this time set against the vibrant backdrop of Abu Dhabi’s Yas Island.

The campaign kicks off with a trailer that showcases the trio engaging in thrilling activities across Yas Island’s premier attractions. In a playful nod to their original roles, the actors challenge each other to step out of their comfort zones, embodying the essence of living life to the fullest—a central theme of both the film and the campaign.

One of the standout moments features Hrithik Roshan playfully tossing Farhan Akhtar’s phone out of a moving car, mirroring a memorable scene from the original film where Farhan’s character discards Hrithik’s phone during their road trip. This lighthearted reenactment has delighted fans, evoking a sense of nostalgia and excitement.

The screenplay for the series is co-written by filmmakers Zoya Akhtar and Reema Kagti, the creative minds behind “Zindagi Na Milegi Dobara.” Expressing their enthusiasm for the project, they shared, “We are excited about this collaboration with Yas Island, and it’s amazing to see how the film still connects with people so many years later. At its heart, the film has always been about stepping out of your comfort zone and living life to the fullest, and we are grateful for all the love it receives.”

Liam Findlay, CEO of Miral Destinations, echoed this sentiment, stating, “This campaign is all about celebrating the joy of friendship and adventure, just like the film did 14 years ago. Yas Island is the perfect place for unforgettable moments, and we’re thrilled to bring this experience to life with Hrithik, Farhan, and Abhay.”

Fans can follow the trio’s escapades by tuning into Yas Island’s official social media channels, where each episode unveils new challenges and experiences. “Zindagi Ko Yas Bol” promises to be an exhilarating journey, celebrating friendship, adventure, and the enduring appeal of stepping beyond one’s comfort zone.

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