Bollywood Icons Shah Rukh Khan, Alia Bhatt, and Ranbir Kapoor Reunite for New Ad Campaign

Renowned Bollywood stars Shah Rukh Khan, Alia Bhatt, and Ranbir Kapoor have once again teamed up for a fresh advertising venture. Following their successful collaboration last year, which was inspired by Shah Rukh’s 2023 blockbuster “Jawan,” the trio is now endorsing a steel company. In this latest advertisement, Alia, Shah Rukh, and Ranbir reprised their well-known roles from their respective films “Gangubai Kathiawadi,” “Rockstar,” and “Raees.”

The official account of Rungta Steel shared the advertisement, which prominently featured a memorable quote from Shah Rukh Khan’s character in “Raees”: “Ammi jaan kehti thi ki solid ghar banana ho toh sirf Rungta Steel TMT bar” (Mom used to say that if you want to build a solid house, use only Rungta Steel TMT bar).

In the commercial narrative, Ranbir Kapoor’s character, also known as Jordan from “Rockstar,” hosts a housewarming party for Alia Bhatt’s character from “Gangubai Kathiawadi.” Shah Rukh’s character, in his iconic “Raees” avatar, interrupts the celebration, showcasing the strength of Rungta Steel. Making a dramatic entrance by destroying the roof of Alia and Ranbir’s new house, he explains his presence at the party with a touch of Urdu flair, saying, “My mom used to say, no party is big or small and you must go.”

In a humorous exchange, Shah Rukh responds to Ranbir’s remark about using the door for entry, quipping, “If you had used Rungta Steel, I would not have been able to come crashing like that.” Fans expressed excitement over seeing the trio together again, with one commenting, “These three are needed together in one film,” while another exclaimed, “Raees X Rockstar X Gangubai (fire emojis).”