Controversy Clouds Puri Jagannadh’s Double iSmart Release Amid Liger Fallout

Puri Jagannadh’s latest project, “Double iSmart,” is facing a storm of controversy as unresolved financial issues from his previous film, “Liger,” threaten to derail its release. Distributors and exhibitors, who suffered significant losses with “Liger,” are demanding refunds before agreeing to release “Double iSmart.” Despite ongoing discussions, the buyers remain firm in their stance, refusing to budge until their dues are settled. The tension has left many in the industry puzzled, especially given the substantial profits that Puri Jagannadh and Charmee reportedly earned from “Liger,” despite its commercial failure.
As the release date for “Double iSmart” approaches, pressure is mounting on Puri Jagannadh and Charmee to resolve the situation. Hanuman producer Niranjan Reddy, who holds the theatrical rights to “Double iSmart,” has urged the duo to address the issue promptly, citing its negative impact on the film’s business prospects. Although rumors have circulated about a potential delay, the team behind “Double iSmart” has denied these claims. However, with the release looming and no resolution in sight, the fate of the film remains uncertain, causing anxiety among all those involved in its production and distribution.
