YRF’s Strategic Approach for War 2: Hrithik Roshan and Jr NTR to Stay Apart in Promotions
Yash Raj Films plans to maximize on-screen conflict by keeping the stars separate in promotional activities.
Yash Raj Films (YRF) continues to innovate with unique promotional strategies for its upcoming film, War 2. According to insider reports, the studio is set to showcase a groundbreaking cinematic moment with Hrithik Roshan and Jr NTR’s first-ever on-screen clash. To enhance the impact, YRF has decided to keep the two stars apart during promotional events and media interactions.
Sources reveal that Hrithik and Jr NTR will promote War 2 independently, ensuring they never share the stage or appear together in any pre-release promotional material. This approach aims to preserve the intense rivalry between their characters, delivering a compelling and immersive experience for audiences.
“The audience should witness the ruthless confrontation between Hrithik and Jr NTR on-screen before they see them together off-screen. This conflict is the film’s unique selling point, and YRF is committed to preserving its impact,” according to reports.
YRF’s Spy Universe has a history of deploying innovative tactics to build anticipation for its films. From implementing a no-interview policy before release to revealing film nuggets through social media capsules, the studio has consistently delivered on its promise of entertainment. Previous successes like War and Pathaan have set high standards, with Pathaan becoming an all-time blockbuster without traditional promotional events involving Shah Rukh Khan.
Directed by acclaimed filmmaker Ayan Mukerji, War 2 is poised to be the most anticipated film of 2025. Scheduled for a global IMAX release on August 14, 2025, the film is produced by Aditya Chopra. Joining the YRF Spy Universe in a pivotal role is Kiara Advani, portraying her most lethal avatar yet.
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